From Selfie to Groupie

Spanning eight years and 2,000 participants, a portrait of today’s Jewish-American community

Book launch event Sunday, May 17 in New York


NEW YORK – This Mayacclaimed artists Alina and Jeff Bliumis will publish From Selfie to Groupie, a book of photographs and essays exploring the variety and intricacy of Jewish-American identity. The pair began their visual survey in the Russian-Jewish immigrant enclave of Brooklyn’s Brighton Beach before expanding to the wider Jewish-American community in locations including greater New York, Philadelphia, Miami, Sonoma Valley, and St. Paul. In total, 1,922 people participated in creating a portrait of the community – in its many shades, shapes, and sizes—building a collaborative statement about collective identity. Participants ranged from a two-year-old girl who identified herself as a “future president” to vice presidential candidate Joseph Lieberman, who identified himself as “a proud and grateful Jewish American.” 

The project began early one morning, when on a sunny July weekend in 2007, the Bliumises asked beachgoers in Brooklyn’s predominantly Jewish, Russian-speaking Brighton Beach to define their identities. Each participant was asked to pose for a photograph with any or all of three signs reading “Russian,” “Jewish,” and “American,” or to come up with his or her own self-definition by creating a unique sign. By the end of that day, 52 people had posed, and 44 portraits were taken (some photos featured multiple people).

“When I moved from Minsk, Belarus, to New York 20 years ago, I noticed a certain ‘identity crisis’ within the Russian-Jewish community in the United States,” Alina Bliumis said. “Americans often consider members of this community to be Russian, Russians consider them to be Americans, and some Jewish Americans are not quite sure how to relate to this subset of their own community, still struggling to fit into the larger Jewish-American context. The question of how people define their own identity compelled us to undertake our anthropological inquiry into Brooklyn's Russian-Jewish immigrant population – we wanted to hear from people firsthand.”

From 2012 to 2014, the Bliumises expanded the project with new subjects through interactive stations installed at various exhibitions and public events. Participants wrote their own identifying phrases on poster boards and posed in front of a backdrop depicting Brighton Beach, photographing themselves with a tripod-mounted camera in six locations: the National Museum of American Jewish History, in Philadelphia in 2012; the Laurie M. Tisch Gallery at the Jewish Community Center of Manhattan in New York, from December 2013 through February 2014; Limmud NY, also in New York, in 2014; Jewish Funders Network International Conference, in Miami, in 2014; Limmud Bay Area, in Sonoma Valley, in 2014; and the Jewish Community Center of the Greater St. Paul Area, in Saint Paul, Minn., in 2014.

Jeff Bliumis explains how the project grew beyond Brighton Beach. “We next became interested in the question: Considering that Russian-speaking Jewish Americans are looking to fit into the Jewish-American community at large, what does it mean to be Jewish-American today? Not finding one uniform answer to that question, we wanted to ask as many people as possible, record every individual voice that would eventually become a brushstroke in a community portrait.” 

The next step was to turn a visual project into a book conveying the results. Genesis Philanthropy Group, stepped in to provide the necessary support to make publication possible.

“GPG always welcomes initiatives that encourage Russian-speaking Jews to preserve their heritage and help to find their Jewish roots and identity,” said Marina Yudborovsky, Regional Director of Genesis Philanthropy Group. “We are glad to support the Bliumises’ photo project, as it poses the important question: Given the freedoms America provides, how do people identify themselves? So, these portraits represent a real case study, a sort of visual sociological research project, and at the same time present a creative art project.” 

The final product of the book includes personal essays by Professor David Shneer, authors Anya Ulinich and Joshua Ellison, visual data analysis by Jenya Gorbatsevich, and a historic essay by Konrad Bercovici.


A public event celebrating the book’s launch will be held:

  • Sunday, May 17, from 5-8 p.m.
  • New York (Lower East Side)

The book’s editor, Joshua Ellison, will lead a discussion with two of the book’s contributors, Brooklyn-based Russian-speaking Jewish author Anya Ulinich and professor of Jewish Studies at the University of Colorado David Shneer. A reception with music by Stefania Pia will follow. 

Interested media should RSVP to Samantha Friedman at


Jeff Bliumis, born in Kishinev, Moldova, and Alina Bliumis, born in Minsk, Belarus, are New York-based artists who have been collaborating since 2000. Jeff received his BA from Columbia University in 1981. Alina received her BFA from the School of Visual Art in 1999 and a diploma from the Advanced Course in Visual Arts in Fondazione Antonio Ratti, Como, Italy, in 2005. Their work has been exhibited internationally at the first, second, and third Moscow Biennale of Contemporary Art (Moscow, Russia), Busan Biennale 2006 (Busan, South Korea), Assab One (Milan), the Bronx Museum of the Arts (New York), Galerie Anne de Villepoix (Paris), Centre d’art Contemporain (Meymac, France), Museum of Contemporary Art (Cleveland,), Museums of Bat Yam (Bat-Yam, Israel), the Jewish Museum (New York), and the Victoria and Albert Museum (London). Their works are in various private and public collections, including the Moscow Museum of Modern Art (Russia), Museums of Bat Yam (Israel), the Saatchi Collection (UK), the Harvard Business School (Boston), the Museum of Immigration History (Paris) and the Victoria and Albert Museum (London). 

About Genesis Philanthropy Group

Genesis Philanthropy Group is a private foundation whose mission is to develop and enhance a sense of Jewish identity among Russian-speaking Jews worldwide by supporting and launching projects, programming and institutions that are focused on ensuring that Jewish culture, heritage and values are preserved in Russian-speaking Jewish communities. More information is available at


From Selfie to Groupie by Alina and Jeff Bliumis; Joshua Ellison, editor; David Shneer, Anya Ulinich, Joshua Ellison, Jenya Gorbatsevich, Konrad Bercovici, authors; Hard cover, 9 x 11 in, 240 pages, 245 color and 14 black-and-white photographs; Release date: May 2015; ISBN 978-0-9797248-2-4.

More information is available at